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Remember, the goal is more important than the path. If cars were maintained by the government, too, some would be in better shape than now, but others would be in worse shape--no pride in personal ownership. You'd never know if the car you drove to a location (like the movie theater at night) would be there when you got out. These checklists simply save the mental effort required to bring up what's available when that list gets longer than six or seven.
This "either it's fine or it's bad" attitude often gets in the way of thinking calmly about improvements.
Don't rush into the cafeteria and declare that you are there to make the putrid food edible at last--think of the people who make it now.
" Be sensitive, therefore, to the ego needs of the human element involved in improving things.
The emphasis is now on analysis and real world issues. These are ideas that need to be researched, followed up, thought about, discussed more fully, and so on. Note here that evaluation does not take place on the same day as the brainstorming session. For stop and go brainstorming, ideas are generated for three to five minutes. In this technique, the moderator goes in order from one member of the group to the next in turn or sequence. A new electronic consumer product ______________________________________________________________________ Asking questions to stimulate curiosity and creativity has proven helpful for all kinds of endeavors, whether problem solving, product development, inventing, or communication. List or describe (in a sentence or two each) at least ten consequences. Attribute analysis is the process of breaking down a problem, idea, or thing into attributes or component parts and then thinking about the attributes rather than the thing itself.
Some brainstormers divide the ideas found to be useful into three lists: A. These are the ideas you will be able to use right now. This fact keeps the idea session looser (no fear that evaluation is coming soon) and allows incubation time for more ideas and time for thinking about the ones suggested. Then the group is silent (and thinking) for three to five minutes. Each member gives whatever ideas he then has, and they are written down. A written list of mind-stimulating questions is useful because it reminds us of approaches and possibilities that we otherwise would not have in mind. ______________________________________________________________________ 4. For example, let's say you work for a ball bearing manufacturer and you discover that a flaw in one of the machines has caused the production of 800 million slightly out-of-round ball bearings. You'll remember the five creative methods we discussed in the Introduction to Creative Thinking: evolution, synthesis, revolution, reapplication, changing direction. These questions are especially useful for generating ideas for improving something (the evolutionary approach), but they also help to break thinking out of the evolutionary mode and put it into the revolutionary mode by returning the thinker to the origin and purpose of the idea or solution. What-iffing is a tool for releasing the mind, for delivering us from being blocked by reality. A checklist of available tools used in your ordinary work can also be helpful.