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Your SEO crawl will give you a roadmap of how your entire site is currently set out.
The best way to grab this data is to use a tool like Screaming Frog.
They chuck away valuable content from historical pages or decide it would be a good idea to completely change every single URL without redirecting the old ones. If you don’t know what your site’s structure looks like now, you’ll set yourself up for a massive fall.
Also, hold onto the very first crawl we did of the test site (Test Site Crawl).
Once you have the current site’s meta data and structure, you will know how to match the new site up. Free tools like Woorank will do the job, but I strongly advise you to get your hands dirty and manually do the work yourself.
There’s nothing like getting into the nitty gritty of your site to find any problem areas.
Below I outline some steps that can help you understand the test site being built and your current site from an SEO viewpoint.
This is vital when changing your website around, and I will cover how to make sure the web development agency keeps the important SEO work that’s gone into your website. Too often clients don't stop to consider the SEO impact of changing their website.In the meanwhile, register to our newsletter below.